Media placements: expert quotes on authority publications
We build your expert profile and pitch journalist requests on your behalf, so your brand is cited in real articles on DR 50+ publications you choose from first.
- From
- $345 per placement
- Authority
- DR50+ to DR70+
- Volume
- Typically 1 to 4 a month
- Delivery
- From 14 days
Run by DotMirror, a link-building provider. Not affiliated with FATJOE. How we stay fair
What is media placements?
Journalists need expert sources every day. Media placements put your people forward as those sources, so your brand appears in real articles with a citation rather than in pieces written to hold a link.
We build your expert profile, monitor journalist request platforms such as HARO, Qwoted and SourceBottle, and draft pitches for you. You do not have to write anything, though your opinions, data and real experience are what make a pitch strong enough to be used.
Volume depends on your niche and how many relevant requests appear, typically one to four placements a month. It is slower than outreach, and that is the trade-off for sitting inside genuine reporting.
What's included
- Expert profile for your spokesperson
- Monitoring of journalist request platforms
- Pitches drafted on your behalf
- A catalogue to pick publications from before commissioning
- Niche-relevant placements only
- Your approval of each placement before it goes live
How it works
Profile
We capture your expertise, spokespeople and the topics you can credibly comment on.
Monitor
Journalist requests are watched daily for relevant opportunities.
Pitch
Tailored responses go out quickly, because journalists often choose early answers.
Place
When an article publishes, you receive the live URL and placement details.
Media placements pricing
| Option | Price | Billed | Delivery or scope |
|---|---|---|---|
| DR50+ | $345 | per placement | From 14 days |
| DR60+ | $495 | per placement | From 14 days |
| DR70+ | $795 | per placement | From 21 days |
Journalist placement is best effort, so no specific publication or date can be promised in advance. If a billing period ends with no placement, that period is credited.
Who it suits
A good fit
- Founders and specialists with real expertise
- Brands that want credibility as well as authority
- Sectors with active trade press
Probably not for you
- Campaigns that need a fixed number of links every month
- Brands with no one available to comment
Media placements: questions buyers ask
Is this the same as HARO link building?
HARO is one platform we monitor, alongside Qwoted, SourceBottle, ProfNet and direct journalist relationships. The service does not depend on any single platform.
How many placements will I get?
Most clients receive one to four a month. Volume depends on your niche and how many relevant requests appear, and placements are never forced where they do not fit.
Do I have to write the pitches?
No. We draft them for you. We will ask for your opinions, data or examples, because those are what make a journalist choose your answer.
What happens in a month with no placements?
Journalist work is best effort. If you receive no placements in a billing period, that period is credited.
Read before you buy
Get a media placements plan
Tell us your website and what you want to achieve. DotMirror will reply with questions or a scoped plan for media placements.
- 1. You get a reference number straight away.
- 2. Your enquiry goes to the DotMirror team.
- 3. Someone replies by email with questions or a scoped plan.
No obligation to buy. Your details are not shared with FATJOE or any other provider.
Related services
Digital PR campaignsA story worth covering, pitched to the journalists who cover it.From $4,830 per campaign
Brand mentionsGet named in the best-of lists your buyers already read.From $386 per placement
Press release distributionYour announcement written and distributed to 400+ news outlets.From $131 per release