Brand mentions in the best-of lists your buyers read
Be added to existing roundups and comparison articles that already rank for your buying queries, with a named entry, a link and competitor context up front.
- From
- $386 per placement
- Authority
- DR 40 to 80
- Live in
- 7 to 21 days
- Cover
- 90-day replace or refund

Run by DotMirror, a link-building provider. Not affiliated with FATJOE. How we stay fair
What is brand mentions?
When buyers search for the best tool or provider in a category, they read a list. If you are not on it, you are not on their shortlist. A brand mention adds you as a named entry on a page that already ranks and already reaches people comparing options.
AI answer engines lean heavily on those same roundups when they name brands in a category. An entry on a well-cited list can help with both traditional search and AI visibility, which is why these placements sit alongside AI SEO work.
Every host page is checked for organic traffic, and you are told who else is on the list before anything goes live. Being listed beside your main competitors is usually a good thing. Being buried among forty unvetted names is not, so those pages are rejected whatever their DR.
What's included
- Queries mapped to the lists your buyers read
- Host pages checked for organic traffic
- Competitor context reviewed before placement
- A named entry in the body of the list
- A link on your brand name or a descriptive anchor
- Live URL, list position and DR on delivery
How it works
Map the queries
We find the listicles ranking for the terms your buyers search.
Vet the pages
Each page is checked for traffic and for the company you would be keeping.
Place your entry
We agree the placement, and you see the position offered before it goes live.
Report
You receive the live URL, your position in the list and the page metrics.
Brand mentions pricing
| Option | Price | Billed | Delivery or scope |
|---|---|---|---|
| Brand listicle | $386 | per placement | From 14 days |
Some publishers mark commercial entries as sponsored. Where that applies, you are told up front so you can decide before the placement goes ahead.
Who it suits
A good fit
- SaaS, software and service brands in competitive categories
- Teams working on AI visibility
- Brands with a real offer worth listing
Probably not for you
- Businesses that cannot sit beside competitors
- Buyers who need a guaranteed first position
Brand mentions: questions buyers ask
What is a listicle placement?
Your brand is added to an existing ranked list such as a best-of or alternatives article on a third-party site, with a link. No new article is created.
Can you guarantee a position in the list?
No. Position is the publisher's decision. You are told the position offered before it goes live, and you can decline it.
How is this different from a niche edit?
A niche edit adds a link to the body of a normal article. A listicle placement adds your brand as an entry in a comparison, so you appear on the page buyers use to choose.
How long do placements stay live?
They are intended to be permanent. If your entry is removed within 90 days, it is replaced on an equivalent list or refunded.
Read before you buy
Get a brand mentions plan
Tell us your website and what you want to achieve. DotMirror will reply with questions or a scoped plan for brand mentions.
- 1. You get a reference number straight away.
- 2. Your enquiry goes to the DotMirror team.
- 3. Someone replies by email with questions or a scoped plan.
No obligation to buy. Your details are not shared with FATJOE or any other provider.
Related services
LLM citation buildingBrand mentions on the sources AI engines actually cite.From $1,250 per campaign
Niche editsYour link added to an existing article that already has traffic.From $83 per placement
Community mentionsUseful contributions in the forums and threads your buyers read.From $690 per campaign