Illustration of a megaphone with sound rings beside a rising coverage chart

Digital PR campaigns that earn links from real coverage

We build a story around original data or insight, then pitch it to named journalists. Coverage is editorial, and it reaches publications that do not sell placements.

Scope a PR campaign See pricing

From: $4,830 per campaign
Campaign: Up to 90 days
Target: National and trade press
Output: Earned coverage

Run by DotMirror, a link-building provider. Not affiliated with FATJOE. How we stay fair

What is digital pr campaigns?

There is a level of publication that outreach simply cannot reach. National titles and major trade press do not sell placements, so the only way in is to give a journalist something worth writing about. Digital PR does that by creating the story first and pitching it second.

A campaign starts with an ideation sprint that produces costed angles before anything is built. The strongest idea becomes a piece of original research, a survey or a data analysis, packaged with the things journalists need: a headline finding, charts and quotable commentary.

One story can travel. When it lands nationally, trade and regional titles often follow, and each becomes a separate referring domain. Pitching takes judgement, so this is usually paired with press release distribution, which gives a dependable baseline while campaigns aim higher.

What's included

Ideation sprint with costed campaign angles
Original data, surveys or dataset analysis
Journalist assets: headline findings, charts and quotes
Targeted pitching to named journalists
A guaranteed minimum link count for your tier
Reporting on every placement with a live URL

How it works

Ideate
We propose costed angles and score them for newsworthiness before you spend on a build.
Build
We gather the data and create the assets a journalist needs to run the story.
Pitch
Named journalists receive tailored pitches, and the pitching window stays open for several weeks.
Amplify
We follow up on pickups, re-angle where needed and report every placement.

Digital PR campaigns pricing

Digital PR campaigns prices in US dollars, from DotMirror's published list
Option	Price	Billed	Delivery or scope
5 links	$4,830	per campaign	Up to 90 days
10 links	$7,590	per campaign	Up to 90 days
20 links	$11,730	per campaign	Up to 90 days

Link counts are guaranteed minimums, and every placement is reported with a live URL. The publication and the angle a journalist runs remain their editorial decision.

Who it suits

A good fit

Brands that have reached the limit of outreach
Companies with data or expertise worth sharing
Teams that want brand coverage as well as links

Probably not for you

Small budgets that need predictable volume
Buyers who need to approve the exact publication

Digital PR campaigns: questions buyers ask

How is digital PR different from press release distribution?

Distribution puts your announcement on a wire network, so appearance is dependable but the coverage is not editorial. A campaign is pitched, journalists choose whether to cover it, and it can reach publications no wire can place you on.

How long does a campaign take?

Usually six to ten weeks from kick-off to first coverage, covering ideation and approval, data and asset build, then a pitching window lasting several weeks. Campaigns run for up to 90 days.

What if a campaign gets little coverage?

It can happen. Concepts are scored before the build to reduce that risk. If one underperforms, the same asset is re-angled and pitched again rather than started from zero.

Do we need our own data?

It helps but is not essential. Where you have no proprietary data, commissioned surveys or public dataset analysis can create a defensible finding.

Read before you buy

Get a digital pr campaigns plan

Tell us your website and what you want to achieve. DotMirror will reply with questions or a scoped plan for digital pr campaigns.

1. You get a reference number straight away.
2. Your enquiry goes to the DotMirror team.
3. Someone replies by email with questions or a scoped plan.

No obligation to buy. Your details are not shared with FATJOE or any other provider.

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