iGaming link building for licensed operators and affiliates
Link placements for casino, sportsbook, poker and bingo brands, screened for real traffic and gambling-link density, and matched to the markets you are licensed in.
- From
- $290 per placement
- Authority
- DR 40 to 80
- Markets
- UK, EU, LatAm, Canada
- Cover
- 90-day replace or refund

Run by DotMirror, a link-building provider. Not affiliated with FATJOE. How we stay fair
What is igaming backlinks?
Most publishers refuse gambling content, and many of the sites that accept it are stuffed with casino links and nothing else. That is why general link inventory rarely works for iGaming. The placements have to come from sites that accept the sector and still have a real audience.
Every site is screened for traffic, indexation and existing gambling-link density. Pages carrying hundreds of casino links have an obvious footprint, so they are rejected however good their metrics look. Anchors are planned across the whole campaign, because this sector attracts more scrutiny than almost any other.
Placements are matched to the markets you are licensed for. Tell us those markets at the start and the campaign is scoped to them. We do not knowingly build campaigns aimed at markets an operator is barred from.
What's included
- Sites that accept the vertical and have real organic traffic
- Screening for gambling-link density
- Placements matched to your licensed markets
- Anchor and target-page planning across the campaign
- Live URL, DR, market and anchor in every report
- Replacement or refund if a link drops within 90 days
How it works
Check vertical and market
You confirm your licensed markets and verticals, and we scope the campaign to them.
Screen the sites
Sites are checked for traffic, indexation and link density before you see the shortlist.
Approve and place
You approve every anchor. Placement goes ahead with first links usually 2 to 3 weeks later.
Monitor and report
Placements are watched after they go live, and anything lost inside 90 days is replaced.
iGaming backlinks pricing
| Option | Price | Billed | Delivery or scope |
|---|---|---|---|
| iGaming niche edits | $290 | per placement | From 7 days |
| iGaming guest posts | $390 | per placement | From 14 days |
| iGaming PR campaigns | $1,450 | per campaign | From 6 weeks |
Prices are starting points and carry a premium because suitable inventory is scarce. Volume pricing is available from 10 placements.
Who it suits
A good fit
- Operators licensed for the markets they target
- Affiliates and comparison portals
- Agencies with licensed gambling clients
Probably not for you
- Unlicensed operators
- Campaigns aimed at markets where you cannot legally operate
iGaming backlinks: questions buyers ask
Which gambling verticals do you cover?
Casino and live casino, sportsbook, poker, bingo and lottery, plus esports and fantasy betting, for operators, affiliates, comparison portals and agencies.
Do you work with unlicensed operators?
No. We work with operators and affiliates that are lawfully licensed for the markets they target, and we scope placements to those markets.
Can links point at money pages?
Yes. Review, bonus and market landing pages are all valid targets, but commercial pages need a more conservative anchor mix, which is built into the plan.
Do you guarantee rankings?
No, and nobody credible does. The agreed count, quality bar and live URLs are what is guaranteed, with replacement or refund if a link drops inside 90 days.
Read before you buy
Get a igaming backlinks plan
Tell us your website and what you want to achieve. DotMirror will reply with questions or a scoped plan for igaming backlinks.
- 1. You get a reference number straight away.
- 2. Your enquiry goes to the DotMirror team.
- 3. Someone replies by email with questions or a scoped plan.
No obligation to buy. Your details are not shared with FATJOE or any other provider.
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