Content syndication that gets your best work seen again
Good content often stops reaching people soon after it is published. Syndication puts your existing articles and research in front of new audiences on relevant third-party sites.
- Pricing
- Quoted per brief
- Input
- Your existing content
- Output
- Republished copies
- Report
- Live URLs
Run by DotMirror, a link-building provider. Not affiliated with FATJOE. How we stay fair
What is content syndication?
Most content earns the bulk of its attention in the first few days. Syndication extends its life by republishing it, with permission, on other sites whose readers are likely to care about the same subject.
The aim is reach, not ranking credit. Syndicated copies repeat text that already exists elsewhere, so handling them properly matters. The best practice is for the partner site to reference your original with a canonical tag or a clear link back, which helps search engines identify the source.
Syndication works best with pieces that have lasting value, such as original research, in-depth guides and strong opinion. It is a natural follow-on from a digital PR campaign or a press release when you want one strong story to travel further.
What's included
- Review of which content is worth syndicating
- A shortlist of relevant partner sites
- Formatting for each destination
- Canonical or attribution handling agreed up front
- A report of live URLs
How it works
Choose the content
We review your archive and pick the pieces with lasting value.
Find partners
We shortlist relevant sites and agree how each will credit the original.
Republish
Content is formatted and published according to each partner's standards.
Report
You receive the live URLs and the attribution used on each one.
Content syndication pricing
Syndication is quoted per brief because scope depends on how many pieces you have and where they should appear. Send your content and the audience you want to reach.
Who it suits
A good fit
- Teams with strong content and limited reach
- Research worth more than one publication
- B2B brands building awareness
Probably not for you
- Sites with thin or outdated content
- Buyers looking for ranking links
Content syndication: questions buyers ask
Is syndicated content duplicate content?
It is the same text in more than one place. That is not a penalty in itself, but search engines may show the copy instead of your original, so partner sites should credit the source with a canonical tag or a link.
What content works best?
Original research, in-depth guides and clear opinion pieces. Short news posts age too quickly to be worth the effort.
Will syndication improve my rankings?
It should not be bought for that. Its value is reach and brand awareness, with referral traffic as a benefit.
How is syndication different from a press release?
A press release announces something new and goes out across a news network. Syndication republishes content you already have, on chosen sites whose readers suit that piece.
Read before you buy
Get a content syndication plan
Tell us your website and what you want to achieve. DotMirror will reply with questions or a scoped plan for content syndication.
- 1. You get a reference number straight away.
- 2. Your enquiry goes to the DotMirror team.
- 3. Someone replies by email with questions or a scoped plan.
No obligation to buy. Your details are not shared with FATJOE or any other provider.
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