Website copywriting that explains what you do and why it matters
Home, service and landing page copy that says what you offer in plain words, answers what buyers are really asking, and is built around the searches you want to win.
- Pricing
- Quoted per brief
- Pages
- Home, service, landing
- Includes
- Keyword mapping
- You approve
- Every page
Run by DotMirror, a link-building provider. Not affiliated with FATJOE. How we stay fair
What is website copywriting?
A website has a few seconds to answer three questions: what is this, is it for me, and why should I trust it? Most sites fail on the first, because they describe the company rather than the customer's problem. Copywriting fixes that before any traffic is bought or earned.
Service pages also carry most of the commercial search demand. Mapping one clear keyword and intent to each page keeps your pages from competing with one another, and gives each one a distinct job on the site.
We work from your real offer: what you sell, who it is for, your prices and your proof. Claims have to be true and supportable, so copy is drafted from facts you supply rather than invented superlatives.
What's included
- Review of your existing pages and messaging
- Keyword and intent mapping per page
- Headlines, body copy and calls to action
- Meta titles and descriptions
- Two rounds of revisions per page
- Copy delivered ready for your developer or CMS
How it works
Understand the offer
We go through your services, customers, objections and proof.
Map the pages
Each page gets one job, one audience and one primary keyword.
Write
Copy is drafted page by page, with headlines and calls to action.
Refine
You review, we revise, and you receive final copy ready to publish.
Website copywriting pricing
Copywriting is quoted per brief, based on the number of pages and how much research each needs. Send your URL and tell us which pages matter most.
Who it suits
A good fit
- Service businesses with weak or unclear pages
- New sites and redesigns
- Landing pages for paid or organic campaigns
Probably not for you
- Sites that need design or development rather than words
- Regulated claims with no compliance reviewer on your side
Website copywriting: questions buyers ask
What is the difference between copywriting and content writing?
Copywriting persuades someone to act on a page such as a home or service page. Content writing informs them through articles and guides. Most sites need both, and they work best when planned together.
Do you do keyword research for the copy?
Yes. Each page is mapped to a primary keyword and intent before writing starts, so pages support each other rather than competing.
Can you just rewrite one page?
Yes. Many clients start with the homepage or their most valuable service page and carry on from there.
Read before you buy
Get a website copywriting plan
Tell us your website and what you want to achieve. DotMirror will reply with questions or a scoped plan for website copywriting.
- 1. You get a reference number straight away.
- 2. Your enquiry goes to the DotMirror team.
- 3. Someone replies by email with questions or a scoped plan.
No obligation to buy. Your details are not shared with FATJOE or any other provider.
Related services
Blog writingSearch-led articles written by people, edited to your brief.Quoted per brief
Google Business Profile managementA complete, active profile that shows up on Maps and in local search.From $299 per month
AI Overviews optimisationRestructure pages that already rank so Overviews can quote them.From $950 one-time